FRISUR – SS15 COLLECTION

Voyage vers l’utopie

On sait tous que Berlin reste le centre névralgique du cool en Europe, capitale techno, mecque des designer, la ville regorge de talent et d’excentricité. C’est dans cette euphorie que FRISUR, studio de création et griffe mode, a vu le jour. Noyé dans une mare de studios design émergent il n’est pas aisé de séduire mais la marque a su faire preuve d’une authenticité incarnée par la combinaison du design allemand et du minimalisme scandinave, entre univers graphique et élégance.

FRISUR témoigne d’un véritable respect du vêtement et du savoir-faire, les pièces sont d’une qualité rare et les matières triées sur le volet. C’est avec conviction que le label a prêté allégeance au durable et au vieux continent en faisant appel à divers ateliers et artisans sélectionnés avec soin.

Pour sa collection Printemps/Été 2015, FRISUR puise son inspiration dans un « voyage vers l’Utopie ». En poursuivant un voyage entre ciel et terre initié durant l’hiver 2014, la marque dévoile une oxymore visuelle figurée par le contraste des teintes, entre pièces graphiques et minimalisme.

On retrouve ici une palette chromatique délicate accentuée par des coupes révélant un certain raffinement et la finesse du détail. De façon plus ponctuelle, ces coloris comme givrés ou subtilement délayés de gris apparaissent au fil des looks. La marque dresse un portrait « Néo Chic » d’une mode masculine qui se veut plus attrayante et moins compliqué, certainement en réponse à un monde qui l’est de moins en moins.

Une recherche de légèreté et d’évasion semble motiver ces gammes associées à une certaine délicatesse notamment suggérée par la matière. Le noir affine les lignes rendant les pièces plus pures et habillées. Les silhouettes s’enrichissent de jacket workwear en jonglant entre imprimés graphiques et basics.  FRISUR présente une ligne qui se veut également casual chic où l’élégance est plus contemporaine.

Les teintes associées au tailoring revisité esquissent une silhouette raffinée qui appelle la modernité. La marque lève le voile sur une certaine subtilité de jeu entre les matières telle que la combinaison entre une chemise en flanelle et short tissé. Coup de coeur donc pour cette collection audacieuse au carrefour des styles brouillant les codes, symbole d’une élégance souple, d’un homme habillé mais sans excès.

 Enjoy.

 

 

 

 




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